A key component of our being, Places, is missing in digital world

Our world is connected, moving faster and getting closer through digital innovations. This has transformed our lives. In terms of how we communicate, move, share, even think & act. Changes in many cases are disruptive.

Places in gadgets

All our information including hundreds of contacts, latest world news, network of thousands of friends, business dashboards, almost all information is on our fingertips. Except, Places.

We still have places in physical business cards, than in digital form. Hardly we have any places (Addresses) saved in our mobiles or gadgets.

True, with online maps and GPS, getting direction is far easier. However, places have much more to do than just getting direction. Places define our physical world. By getting places digital, we are effectively reducing the gap with physical and virtual.

A couple of years back, I travelled to a relatively remote place to address students in one of the Indian Institute of Managements (IIM). I was not aware that a colleague and family friend was near by. Missed the opportunity to meet with a wonderful person. It happened again in LA, with another friend.

With places stored digitally I could have explored what is nearby.


Let us examine, what improvements could get places to the digital world.

  • We need an innovative short and simple identification of the place.
    • At present the representation is an un-standardised address or an illegible map link.
  • This new identification should contain all aspects of the place
    • It should have accurate coordinates, a brief, photos &  enable navigation
  • The new identification should be unique.
  • Other’s place that I stored might change
    • When a person or organisation shifts location, it needs to be communicated.

If the above criteria is met, it could motivate people to store places in their devices. Right?

We conceptualised “ORBYO”, to incorporate all the above and more.

In a world where people relate to people (P2P), ‘places  could be best defined by putting ‘people first.  Let us see how.

Orbyo# is a personalised short and simple representation which is unique and contains all the aspects of place.

Prakash defined his work place in Orbyo as PRAKASH.WORK. Prakash is the unique Orbyo# and Work is the name of place. PRAKASH.WORK has the geo cordinates, address text, place title, photos, brief description etc. To share just say “Come to PRAKASH.WORK”

Orbyo# is your permanent address.

Prakash currently works in Bangalore. When he shifts his work he could just update his orbyo place. No hassle of communicating to all your connects “Hey, My office got shifted to the next building”. Thus O#PRAKASH.WORK is his permanent link to work place (http://orbyo.com/PRAKASH.WORK). Prakash can add other places as well. PRAKASH.HOME, PRAKASH.CLUB, PRAKASH.ALMAMATER etc.

Like to digitise your places, download orbyo app https://play.google.com/store/apps/details?id=com.flourisher.orbyo or http://orbyo.com. Sign up is at present by invite only. Send us a Invitation Request at http://orbyo.com/invite?

Orbyo helps connect you to multiple places & its neighborhoods. In future it could even help identify who in your network is near by. With Internet of Things and real time communication, the use cases are more. That’s next.


Watch this video on https://www.youtube.com/watch?v=ImaXDa859rc


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